JD Prater
GTM Diagnostic Tool
Find the constraint
Most GTM problems get mislabeled. You fix the symptom, not the system. Ten questions. Find the real bottleneck.
5M
Framework
Market · Model · Message · Motion · Measurement
10
Questions
Multi-select. Pick everything that fits, not just one answer.
1st
Move
One specific action you can take this week.
Why this exists
Most GTM fixes fail because they treat the symptom. Someone says "we need more leads." So they run more ads. But the real constraint might be Model (wrong ICP), Message (buyers don't understand the value), or Market (demand doesn't exist yet). The 5M framework locates the true bottleneck before you prescribe anything.